Anna Stocker and Josef Mairhofer found the company Stocker in Lana. High quality shears for professional use in orchards and vineyards are the bestsellers. The products are sold in the regions Trentino-Alto Adige, Friuli-Venezia Giulia and Emilia Romagna.

The product range is expanded. Binding materials for orchards and vineyards, covering materials for horticulture and small gardening tools are added. The sales network is expanded to cover the whole of Italy and is soon run by their own sales agents. The target customers are professional users of tools for orchards and vineyards, and now also for citrus cultivation. During those years, Stocker also expands to Austria and Southern-Germany. The company keeps growing and becoming more structured: new headquarters are built in Lana.

The production and sale of innovative cutting tools for professional use are growing. A new trend is forming: hobby gardening. The company interprets the need of this new segment by developing a new line of products for hobby-farmers, thereby expanding the range of products offered. The company also strengthens its international position: in Austria by establishing their own sales agents, in Southern-Germany and in a new market, Slovenia.

The hobby gardening segment is becoming increasingly important and brings a significant growth for the company. Thanks to the extended range of products, Stocker can enter new international markets, such as Spain, where soon enough an own sales network will be established, Greece, Portugal, France and several markets in Eastern-Europe, such as Serbia and Croatia.

Stocker inaugurates new headquarters in Lana: the warehouse boasts more than 9.000 shelf-positions, the modern management of the logistics guarantees shorter times for the preparations of orders, which goes at complete advantage of customers who can now receive their wares and spare parts much quicker. In 2013, the sons Matthias and Jackob Mairhofer, the second generation of the family, take on the managing positions of the company. The international expansion continues: The Stocker brand is now available in almost all countries of Eastern-Europe.

In 2015, Stocker celebrates 30 years of activity with a great party where collaborators, customers, suppliers and partners are invited from all-over the world. From 2018 it is Matthias who continues to lead the business. The attention for the needs of the main target, the hobby-farmer, drives the company and its young and motivated team towards significant investments in innovation: Stocker introduces onto the market some of the most innovative electric sprayers and long-handled pruning tools, thereby assuming a strategic role in key markets but also expanding to new ones, such as Switzerland, Israel, South Africa and Mexico. Meanwhile, also the communication strategy matures, based on the power of sharing in order to support the target-group with useful tips and resources provided directly from experts, that also allows the conservation of valuable knowledge.

During the 2020 pandemic, electric backpack sprayers become a popular solution for indoor and outdoor sanitization thanks to the excellent quality of their nebulization. In this historical period, the company chooses to stay close to its consumers launching digital pruning courses. A special room set up on site allows the company to continue sharing the passion for looking after greenery with the enthusiasts’ people who have followed those events. Pruning courses will then expand to practical outdoor experiences organized throughout Italy.

Innovation and development continue year after year. After the launch of the first battery-powered products on the market, it is now the turn of other electric tools: shears, chainsaws and loppers. The company led by the second generation of the family, the brothers Matthias and Jakob Mairhofer, aims to stay close to the hobby farmer also in living its gardens at the maximum. This is how solutions against unwanted guests (mosquitoes, pigeons…) were born, with the innovative line of Geyser nebulizers. A new market, a new opportunity to pursue to customer needs and expand the presence of the company in many European markets.

The assistance services are also expanded: the CAT – Stocker authorized Technical Assistance Centers are created, to provide a more accurate service closer to the end consumer.
Innovation goes hand-in-hand with the company’s commitment to working with respect for the earth. Since 2022, Stocker has begun a path to establish the guidelines of development to adopt sustainable production and consumption models and fight climate change, in accordance with the objectives of the 2030 Agenda for sustainable development.